WE THE PEOPLE
In January 2017, after a presidential election fight that surfaced hate, fear, misogyny, and open racism, Amplifier launched a nonpartisan campaign dedicated to exploring and reclaiming the American identity. We the People raised $1.36 million in eight days on Kickstarter, a record for an art project, and was backed by 22,840 supporters. On inauguration day, Amplifier took out three full-page ads in national newspapers, hacking their existing distribution networks in order to reach every corner of the nation and to sneak messages of hope past the barricades in Washington, D.C. We also distributed the images as tens of thousands of large placards throughout the city and its Metro stops, handing out the free posters from the back of moving vans and at drop sites coordinated over social media. More than a million people in 195 countries downloaded We the People prints for free from Amplifier’s website, and they turned them into everything from protest signs and murals to t-shirts and dresses. As Program Director of Amplifier, Cleo Barnett co-produced and co-curated the iconic global public art campaign. CONTINUE THE STORY.