Auckland, New Zealand
2009 - 2013
At the end of
With the support of local artists and businesses, the K Road Business Association this was the first event Cleo curated and produced and marks the beginning of her career in public art. Cleo curated this festival roughly 3 times per year, facilitating hundreds of artists to be showcased in businesses and public space along Auckland's iconic Karagahape Road.
Since it’s establishment in 2009, Cleo curated 17 successful First Thursdays, each growing from the last. From the birth of First Thursdays in December 2009 which showcased 12 emerging artists, local DJ's, two dance groups and 900 attendees within the iconic St Kevins Arcade on Karangahape Road, Cleo's last First Thursdays in May 2013 attracted 10,000+ visitors and showcased 300+ local creatives across a three day festival in over 30 local businesses and venues in the greater Newton area.
Throughout the five years of this events growth, Cleo's role included curation and production of the event, website and brand development, sponsorship management, marketing, budget and volunteer management, and everything else that it takes to put on a neighborhood-wide art festival.
In May 2013 Cleo produced her final First Thursdays and from there gifted the event to the K Road Business Association. The event continues to take place, on average two times a year and has become a staple event in the K Road community.